In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. The authors argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans” — untapped new market spaces ripe for growth.
320 pages, 2015
Marketing Leadership Startup
The new PM Library is ready.
- Discover book recommendations by real people from the tech and startup world.
- Recommend your favourite books to others on the platform and on social media.
About usReading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.