Built to Last

Built to Last

Successful Habits of Visionary Companies (Good to Great)

by Jim Collins, Jerry I. Porras

  • Why read?

    Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies — they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 — and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from other companies?”

    368 pages, Harper Business 2004

  • Information

    Disciplines

    Business Development

    ASIN

    B0813QCVN9

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