Change By Design
How Design Thinking Transforms Organizations and Inspires Innovation
by Tim Brown
Tim Brown is the CEO of IDEO, a widely recognised pioneer of Design Thinking. In this book, Tim Brown reintroduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem-solving that helps people and organizations become more innovative and creative. Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
272 pages, Harper Business 2009
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