Creativity Inc.

Creativity Inc.

Overcoming the unseen forces that stand in the way of true inspiration

by Ed Catmull, Amy Wallace

  • Why read?

    This book is a joy from the first page to the last. I have learned so much by reading about the life of Ed Catmull and how he founded and led Pixar. Since I’m a big Disney and movie fan I was also super interested in how they not only shot new animated pictures but also how he and his team disrupted an entire industry. I find it really interesting how close making a movie and building a digital product in the end are and how the so-called “braintrust” meeting can be adapted for the digital space to build better products.

    368 pages, 2014

  • Information


    Product Management Leadership Design

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  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.