Creativity Inc.

Creativity Inc.

Overcoming the unseen forces that stand in the way of true inspiration

by Ed Catmull, Amy Wallace

  • Why read?

    This book is a joy from the first page to the last. I have learned so much by reading about the life of Ed Catmull and how he founded and led Pixar. Since I’m a big Disney and movie fan I was also super interested in how they not only shot new animated pictures but also how he and his team disrupted an entire industry. I find it really interesting how close making a movie and building a digital product in the end are and how the so-called “braintrust” meeting can be adapted for the digital space to build better products.

    368 pages, Transworld Digital 2014

  • Information


    Product Management Leadership Design


    Innovation Leadership





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