Design for How People Think

Design for How People Think

Using Brain Science to Build Better Products

by John Whalen

  • Why read?

    User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct “contextual interviews” to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.

    240 pages, O’Reilly Media 2019

  • Information

    Disciplines

    Product Management Design User Research Marketing Leadership

    ASIN

    1491985453

  • About us
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