Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? Willian Arruda, in his book Digital You, describes modern world of personal branding and helps you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. When you understand the true value of personal branding, you can use it as a serious career development strategy.
150 pages, Association for Talent Development 2019
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