Digital You

Digital You

Real Personal Branding in the Virtual Age

by William Arruda

  • Why read?

    Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? Willian Arruda, in his book Digital You, describes modern world of personal branding and helps you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. When you understand the true value of personal branding, you can use it as a serious career development strategy.

    150 pages, Association for Talent Development 2019

  • Information

    Disciplines

    Product Management

    ASIN

    1949036758

  • About us
    The PM Library is a platform with over 300 curated book recommendations for creators, entrepreneurs, and professionals who want to make an impact in this world.

    We are being followed and read by incredible people in some of the best product-left companies.