Hidden in Plain Sight

Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow’s Customers

by Jan Chipchase, Simon Steinhardt

  • Why read?

    Hidden in Plain Sight takes a closer look at how consumers think and behave. Not strictly focused on Design Thinking practices, but very much focused on exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see what is hidden in plain sight today, to create businesses tomorrow. Jan Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has travelled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day and how they affect our buying decisions.

    256 pages, Harper Business 2013

  • Information

    Disciplines

    User Research Design Marketing Sales

  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, London and Munich.