Hooked

Hooked

How to Build Habit-Forming Products

by Nir Eyal, Ryan Hoover

  • Why read?

    Do you wish your users couldn’t live without your product? Through a simple but powerful how-to guide Nir Eyal shows how to convert users that engage with a product into users who’ll return to it again and again. If you want to get a glimpse into the mind of users you should read this book.

    256 pages, Portfolio 2014

  • Information

    Disciplines

    User Research Design Product Management Leadership Analytics Marketing

  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, London and Munich.