Influence

Influence

The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini

  • Why read?

    In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

    336 pages, Harper Business 2006

  • Information

    Disciplines

    Leadership

    Tags

    psychology influence Leadership

  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
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