Intercom on Jobs-To-Be-Done
by Des Traynor
Customers are not interested in an interaction with you, your company, or even your product. Customers need to get a job done, and they will “hire” your product to do that job. Jobs-to-be-Done is more than just a framework or exercise, but a way of thinking about how you organise yourself around, and respond to, customer needs. This collection shares the best books on Jobs-to-be-Done, so you can create products that your customers will hire.
73 pages, Intercom 2016
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