Introduction to Personal Branding
10 Steps Toward a New Professional You
by Mel Carson
This short read brings you a powerful introduction to the topic of personal branding, with 10 actionable steps that you can do immediately. These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design.
65 pages, Delightful Communications 2016
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