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Market-Value Pricing

Market-Value Pricing

Definitions, Concepts, and Processes for Market-Value Centric Pricing

by Gabriel Steinhardt

  • Why read?

    This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value PricingTM Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.

    52 pages, 2019

  • Information

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    Product Management Sales Marketing Leadership Startup

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