Outcomes Over Output

Outcomes Over Output

Why customer behavior is the key metric for business success

by Joshua Seiden

  • Why read?

    In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features — but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do. Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team.

    76 pages, Independently published 2019

  • Information

    Disciplines

    Product Management Leadership

    ASIN

    1091173265

  • About us
    The PM Library is a platform with over 300 curated book recommendations for creators, entrepreneurs, and professionals who want to make an impact in this world.

    We are being followed and read by incredible people in some of the best product-left companies.