Pixels and Place
Connecting Human Experience Across Physical and Digital Spaces
by Kate O’Neill
The distinction between “online” and “offline,” between “digital” and “physical,” once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing expert and “tech humanist” Kate O’Neill, will come from blending the physical and digital worlds intentionally to create a meaningful and integrated human experience. “Kate O’Neill’s Pixels and Place is a must read for those of us fascinated by the tidal shift taking place around us in the way we envision the world and our experiences within it.” — Mitch Lowe, Founding executive of Netflix
224 pages, KO Insights 2016
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