Platform
The Art and Science of Personal Branding
by Cynthia Johnson
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Why read?
In the modern world, influence is everything, and personal branding equals influence. Platform is the how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Anyone who wonders how their favourite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
224 pages, 2019
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Information
Disciplines
Product Management Leadership Coaching
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The new PM Library is ready.
- Discover book recommendations by real people from the tech and startup world.
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About us
Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.