The Art and Science of Personal Branding
by Cynthia Johnson
In the modern world, influence is everything, and personal branding equals influence. Platform is the how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Anyone who wonders how their favourite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
224 pages, Lorena Jones Books 2019
Product Management Leadership Coaching
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