The Battle for Your Mind
by Al Ries, Jack Trout
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
224 pages, McGraw-Hill Education 2001
Leadership Marketing Sales
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