Positioning

Positioning

The Battle for Your Mind

by Al Ries, Jack Trout

  • Why read?

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

    224 pages, McGraw-Hill Education 2001

  • Information

    Disciplines

    Leadership Marketing Sales

    ASIN

    0071373586

  • About us
    The PM Library is a platform with over 300 curated book recommendations for creators, entrepreneurs, and professionals who want to make an impact in this world.

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