Positioning
The Battle for Your Mind
by Al Ries, Jack Trout
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Why read?
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
224 pages, 2001
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Information
Disciplines
Leadership Marketing Sales
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The new PM Library is ready.
- Discover book recommendations by real people from the tech and startup world.
- Recommend your favourite books to others on the platform and on social media.
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About us
Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.