Author Chris Ducker coined the term Youpreneur, which forms the centre of his book, Rise of the Youpreneur. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality — their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. In this book, Chris Ducker shows us how we can build our own personal brand, build the ‘Business of You’, and become a Youpreneur.
288 pages, 4C Press 2018
About usReading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
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