Rise of the Youpreneur
The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business
by Chris Ducker
Author Chris Ducker coined the term Youpreneur, which forms the centre of his book, Rise of the Youpreneur. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality — their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. In this book, Chris Ducker shows us how we can build our own personal brand, build the ‘Business of You’, and become a Youpreneur.
288 pages, 4C Press 2018
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