Start with Why
How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
Simon Sinek shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
256 pages, Portfolio 2011
Leadership Product Management Marketing
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