Talking to Humans
Success starts with understanding your customers
by Giff Constable, Frank Rimalovski and Tom Fishburne
Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
88 pages, Giff Constable 2014
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