Testing Business Ideas
by David J. Bland, Alexander Osterwalder
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
368 pages, Wiley 2019
Startup Leadership Product Management Design Business Development
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