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Testing Business Ideas

Testing Business Ideas

by David J. Bland, Alexander Osterwalder

  • Why read?

    7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

    368 pages, 2019

  • Information

    Disciplines

    Startup Leadership Product Management Design Business

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