The Brand Gap

The Brand Gap

How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier

  • Why read?

    This book shows how the creative and strategic ways of thinking can unite to produce a “charismatic brand” — a brand that customers feel is essential to their lives.

    208 pages, New Riders 2005

  • Information

    Disciplines

    Design Marketing Sales

    ASIN

    0321348109

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