The Brand Gap

The Brand Gap

How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier

  • Why read?

    This book shows how the creative and strategic ways of thinking can unite to produce a “charismatic brand” — a brand that customers feel is essential to their lives.

    208 pages, New Riders 2005

  • Information


    Design Marketing Sales



  • About us
    The PM Library is a platform with over 300 curated book recommendations for creators, entrepreneurs, and professionals who want to make an impact in this world.

    We are being followed and read by incredible people in some of the best product-left companies.