The Brand Gap

The Brand Gap

How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier

  • Why read?

    This book shows how the creative and strategic ways of thinking can unite to produce a “charismatic brand” — a brand that customers feel is essential to their lives.

    208 pages, New Riders 2005

  • Information

    Disciplines

    Design Marketing Sales

  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, London and Munich.