The Design Of Business

The Design Of Business

Why Design Thinking is the next competitive advantage

by Roger Martin

  • Why read?

    The Design of Business takes a very business-oriented perspective to employ Design Thinking practices. It’s an important book to read if you’re a leader or owner of a business. Roger Martin introduces the idea of a knowledge funnel as the process for businesses to innovate and solve problems. He also poses that there are two main types of business thinking: analytical thinking, and intuitive thinking. Analytical thinking has gradually become more prevalent because it’s easier to measure. But, intuitive thinking has its place too.

    208 pages, 2009

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  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
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