The Four Steps to the Epiphany
Successful Strategies for Products that Win
by Steve Blank
The book offers the practical and proven four-step Customer Development process and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.
384 pages, Wiley 2013
Startup Business Development Product Management Leadership Sales
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