The Four Steps to the Epiphany

The Four Steps to the Epiphany

Successful Strategies for Products that Win

by Steve Blank

  • Why read?

    The book offers the practical and proven four-step Customer Development process and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

    384 pages, Wiley 2013

  • Information

    Disciplines

    Startup Business Product Management Leadership Sales

  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, London and Munich.