The Jobs To Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
by Jim Kalbach
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
180 pages, Two Waves Book 2020
Product Management User Research Marketing
Frameworks Discovery Strategy Market Organization
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