In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behaviour and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences — anthropology, sociology, philosophy, and psychology — The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behaviour.
224 pages, 2014
Product Management Leadership User Research
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