The Moment of Clarity
Using the Humans Sciences to Solve Our Toughest Business Problems
by Christian Madsbjerg, Mikkel B. Rasmussen
In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behaviour and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences — anthropology, sociology, philosophy, and psychology — The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behaviour.
224 pages, Harvard Business Review Press 2014
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