Traction

Traction

How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg, Justin Mares

  • Why read?

    Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business

    240 pages, Portfolio Penguin 2015

  • Information

    Disciplines

    Startup Business Development

    ASIN

    B01705KMG4

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