What Customers Want

What Customers Want

Using Outcome-Driven Innovation to Create Breakthrough Products and Services

by Anthony W. Ulwick

  • Why read?

    In a book that challenges everything you have learned about being customer-driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as “outcome-driven” innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated.

    256 pages, McGraw-Hill Education 2005

  • Information

    Disciplines

    Product Management Marketing Sales

    ASIN

    0071408673

  • About us
    The PM Library is a platform with over 300 curated book recommendations for creators, entrepreneurs, and professionals who want to make an impact in this world.

    We are being followed and read by incredible people in some of the best product-left companies.