When Coffee and Kale Compete

When Coffee and Kale Compete

Become great at making products people will buy

by Alan Klement

  • Why read?

    A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and selling products that people will buy.

    227 pages, CreateSpace Independent Publishing Platform 2018

  • Information

    Disciplines

    Marketing Sales Product Management Leadership

    Tags

    Innovation

  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, London and Munich.