When Coffee and Kale Compete
Become great at making products people will buy
A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and selling products that people will buy.
227 pages, CreateSpace Independent Publishing Platform 2018
Marketing Sales Product Management Leadership
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