7 Best Books on Growth Hacking

7 Best Books on Growth Hacking

Growing, scaling, growth hacking, hacking growth; no matter what you call it, there’s a decisive stage of startup life that separates promise from profit, and everyone must go through it. Turning your concept into a real business requires growth, and it doesn’t come easily. How do you get real people to use your product, and continue doing so at an increasing rate? Today we’re happy to share a collection of the best books to help you grow and find traction with your startup.

Hacking Growth

Hacking Growth

How Today’s Fastest-Growing Companies Drive Breakout Success
by Morgan Brown, Sean Ellis

Why read?

Written by two of the industry pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. Hacking Growth focuses on customers — how to attain them, retain them, engage them, and monetize them — rather than product.

320 pages, Virgin Books 2017

Traction

Traction

How Any Startup Can Achieve Explosive Customer Growth
by Gabriel Weinberg, Justin Mares

Why read?

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business

240 pages, Portfolio Penguin 2015

Growth Hacker Marketing

Growth Hacker Marketing

A Primer on the Future of PR, Marketing and Advertising
by Ryan Holiday

Why read?

How do you grow your startup with zero marketing budget? How do you create a buzz, and attract your first customers, without any money to spend? Some of the biggest tech companies don’t spend a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on growth hacking to reach many more people, despite modest marketing budgets. In Growth Hacker Marketing, Ryan Holiday shares his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

142 pages, Profile Books 2014

Growth Hacking

Growth Hacking

Silicon Valley’s Best Kept Secret
by Raymond Fong, Chad Riddersen

Why read?

In Growth Hacking, Silicon Valley experts Raymond Fong and Chad Riddersen deconstruct the phenomenon used by many of the most successful Silicon Valley startups. The growth hacking framework delivered in this book is an easy to understand growth marketing blueprint that empowers any business to apply growth hacking.

204 pages, Lioncrest Publishing 2017

The Growth Hacker’s Guide to the Galaxy

The Growth Hacker’s Guide to the Galaxy

100 Proven Growth Hacks for the Digital Marketer
by Mark Hayes, Jeff Goldenberg

Why read?

The Growth Hacker’s Guide to the Galaxy is the ultimate collection of growth hacks for the modern marketer. Intended to be as actionable as possible, inside you’ll find some no-nonsense, concrete tips that you can take and use right away.

270 pages, Insurgent Publishing 2016

Explosive Growth

Explosive Growth

A Few Things I Learned While Growing To 100 Million Users — And Losing $78 Million
by Cliff Lerner

Why read?

Explosive Growth goes behind the scenes and follows a startup that produced a dating app which scaled to 100 million users. Though told as a story, the book still packs in loads of practical information that you can take away and use. This book strikes the right balance between entertaining, and educational, and is widely regarded as a must-have book for growth hacking.

306 pages, Clifford Ventures Corporation 2017

The Growth Marketer’s Playbook

The Growth Marketer’s Playbook

A Strategic Guide to Growing a Business in Today’s Digital World
by Jim Huffman

Why read?

In The Growth Marketer’s Playbook, Jim Huffman is delivering to you an honest how-to guide for digital marketing. VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth This book will show you the growth processes used by many current VC-backed businesses, so you can learn and emulate their techniques. Jim also shares some of the most common mistakes that businesses make, so you can take care to avoid the common pitfalls, and increase your chances of success.

158 pages, CreateSpace Independent Publishing 2018