sprint how to solve big problems and test new ideas in just five days
Sprint
How to solve big problems and test new ideas in just five days
Jake Knapp, John Zeratsky, Braden Kowitz
Why read?
New York Times bestseller Sprint takes you behind the scenes with some of America’s most fascinating startups.

What's inside

On Monday, you’ll map out the problem and pick an important place to focus.
On Tuesday, you’ll sketch competing solutions on paper.
On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis.
On Thursday, you’ll hammer out a high-fidelity prototype.
And on Friday, you’ll test it with real live humans.

Details

From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint.

Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

On Monday, you’ll map out the problem and pick an important place to focus. On Tuesday, you’ll sketch competing solutions on paper. On Wednesday, you’ll make difficult decisions and turn your ideas into a testable hypothesis. On Thursday, you’ll hammer out a high-fidelity prototype. And on Friday, you’ll test it with real live humans.
288
Simon & Schuster
2016

What do other's think?

"Read this book and do what it says if you want to build better products faster."
Ev Williams
Founder of Medium, Blogger and Twitter
“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.”
Eric Ries
Author of The Lean Startup