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Big Data at Work

Big Data at Work

Dispelling the Myths, Uncovering the Opportunities

by Thomas H. Davenport

  • Why read?

    Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.

    228 pages, 2014

  • Information

    Disciplines

    User Research Analytics Product Management

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