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Definitions, Concepts, and Processes for Market-Value Centric Pricing
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The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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How to Nail Product Positioning So Customers Get It, Buy It, Love It.
by April Dunford
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What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
by Robert T. Kiyosaki
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How Smart Companies Design the Product Around the Price
by Madhavan Ramanujam,
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The Story of Innovation and Customer Choice
by Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan
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Marketing and Selling Technology Projects to Mainstream Customers
by Geoffrey A. Moore
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The Surprising Truth About Persuading, Convincing, and Influencing Others
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How to Create Extraordinary Products for Tomorrow’s Customers
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Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
by Aaron Ross, Marylou Tyler
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A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder, Yves Pigneur
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Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by Anthony W. Ulwick
