Interviewing users is the job of your User Research team or your UX people? Maybe you want to consider diving deeper into this topic to get in direct contact with your users yourself. It can be quite eye-opening to see users using your product in action while being able to ask any question you like. Or, maybe you simply don’t have another chance and can’t rely on a sophisticated team that’s actually taking care of all research. In this case, we’ve collected the best books for you to learn how to interview users, ask the right questions and work with the insights you gathered.
Product Discovery is an essential and critical part of building successful digital products. We have to get a deep understanding of our users to build the right things. Product Discovery helps us to get this understanding by using different techniques, such as interviewing customers, extensive testing, learning from data, and continuously iterating on different ideas. A lot of great books tackle the topic of product discovery from different angles. We’ve listed the ones that helped us the most in our day-to-day work.
2020 is way in but there's still some time left to read some of the books we've recommended beginning of the year. With some new publications by already established authors, great newcomers and many valuable insights from areas around testing & user experience, machine learning, team building, and communication, we have selected our top 12 books for 2020.
Preparation is critical when you want to get your favourite job as a Product Manager. Let's face it: Product Management is one of the hottest jobs in tech at the moment, and competition is high. Luckily, there are great books that will help you stand out from crowed and succeed in interviews. Since you can't read everything upfront, we've collected the best books for you.
Growing, scaling, growth hacking, hacking growth; no matter what you call it, there’s a decisive stage of startup life that separates promise from profit, and everyone must go through it. Turning your concept into a real business requires growth, and it doesn’t come easily. How do you get real people to use your product, and continue doing so at an increasing rate? Today we’re happy to share a collection of the best books to help you grow and find traction with your startup.
Good communication is a crucial skill in our craft as Product Managers. We need to effectively communicate with our team, our bosses, our stakeholders, and of course, our users. But, many people struggle to communicate and interact with people they don't know well, speak a different language or that are just very different from themselves. Also, how do you phrase something critical? Or, how do you motivate your team through words? Effective and successful communication is a skill that everyone can learn. How about we start with some great books?
Company culture goes to the roots of an organization. It's the way how people feel about the work they do and the values they believe in. Everyone is able to influence this culture - whether it's within your team or on a large scale. There are some great books on how famous organizations built a culture that led to success, how you as a leader can set a certain culture, or how teams as a whole can shape a companies culture overall. We've listed our favorite ones!
Customers are not interested in an interaction with you, your company, or even your product. Customers need to get a job done, and they will “hire” your product to do that job. Jobs-to-be-Done is more than just a framework or exercise, but a way of thinking about how you organise yourself around, and respond to, customer needs. This collection shares the best books on Jobs-to-be-Done, so you can create products that your customers will hire.
When testing and building products, we often face that our users don’t behave the way we assumed they would — sometimes their behavior seems irrational to us. In the end, understanding how our users and customers tick is the key to success. It’s not easy to understand human behavior and neither simple to describe how humans act in certain situations and how we make decisions. Fortunately, there are a bunch of amazing books that tackle this very interesting topic. Plus, these books will not only teach you more about humans in general, but also more about yourself.
Whether you are in your home or at the office, during these times a lot of people struggle to manage their working hours properly. When did you take your last break? Do you have trouble focusing? Do you spend all day in Zoom calls? We've collected eight exciting books that share advice and strategies around deep-work, time management, and productivity that will help you in your work as well as personal life.
Great teamwork is more important than ever. Also, it's a huge challenge to work efficiently as a team, keep innovation and creativity on a high level and have all team-members motivated and engaged - in a lot of cases all in a remote set-up. There are some fantastic reads on how to improve your team's work by providing the right environment and setting the right direction. We've collected our top 9.
There are these books that you pick-up multiple times, these books you go back to find answers to a specific problem or when you have to deal with a particular situation. In Product Management, we face quite some challenges daily. We need to stay flexible and react quickly. Since we can’t have experienced it all before, it’s great to have books that accompany you on that journey and help you when needed. We’ve collected the books we think are essential to your success as a Product Manager on a daily basis.
Are you considering to change directions in your career? Or did you recently graduate and you are wondering what’s next? There are many reasons why you should consider becoming a Product Manager. It’s not only a fascinating field where you can make a big difference, but it’s also highly diversified. As a PM you are encountering various fields from Tech to Design, Business or Marketing. You have the joy of working with a team that is enabled to create real value for users. Short: we love Product — you should check it out, too! Only very few university programs teach you Product Management. Recently, some courses, podcasts and programs emerged that give you a deep-dive into Product. But, before you enrol in anything, it might be worth to figure out what it means to work in Product and if the role suits you and your skills. Fortunately, there are some wonderful books out there that explain the role of a Product Manager in detail and prepare you for the basics.