-
Align Your Markets, Organization, and Strategy Around Customer Needs
by Jim Kalbach
-
Definitions, Concepts, and Processes for Market-Value Centric Pricing
by Gabriel Steinhardt
-
The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
by Rory Sutherland
-
The 14 Patterns for Mastering the Language of Influence
by Shelle Rose Charvet
-
How to Nail Product Positioning So Customers Get It, Buy It, Love It.
by April Dunford
-
The lightning-fast path to building massively valuable companies
by Reid Hoffman, Chris Yeh
-
A Strategic Guide to Growing a Business in Today’s Digital World
by Jim Huffman
-
How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
by Leigh Gallagher
-
How Smart Companies Design the Product Around the Price
by Madhavan Ramanujam,
-
The Story of Innovation and Customer Choice
by Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan
-
A Roadmap for Customer-Centered Innovation
by Stephen Wunker, Jessica Wattman, David Farber
-
How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim,
-
Practical techniques for improving your application of Jobs-to-be-Done
by Chris Spiek, Bob Moesta
-
How to Create Extraordinary Products for Tomorrow’s Customers
by Jan Chipchase, Simon Steinhardt
-
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
by Aaron Ross, Marylou Tyler
-
Using Outcome-Driven Innovation to Create Breakthrough Products and Services
by Anthony W. Ulwick
