Melissa Perri’s first book has the potential to become a real classic. In Escaping the Build Trap she focuses on the most common pitfalls Product Managers and companies fall into when releasing feature by feature instead of focusing on the customer’s needs. In this book, Melissa — CEO of Product Labs and founder of the Product Institute — helps you to identify whether you are caught in the “build trap” and more importantly, gives you practical advice how to escape it. She brings together her year-long experience of building products and deep knowledge of how product-lead organisations work.
200 pages, 2018
Product Management Leadership Business
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