In Search of Stupidity
Over Twenty Years of High Tech Marketing Disasters
by Merrill R. Chapman
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Why read?
Includes new chapters and a “What have we learned?” analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink
408 pages, 2006
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Information
Disciplines
Marketing
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The new PM Library is ready.
- Discover book recommendations by real people from the tech and startup world.
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About us
Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.