In Search of Stupidity

In Search of Stupidity

Over Twenty Years of High Tech Marketing Disasters

by Merrill R. Chapman

  • Why read?

    Includes new chapters and a “What have we learned?” analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink

    408 pages, 2006

  • Information

    Disciplines

    Marketing

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    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
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