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Intercom on Jobs-To-Be-Done

Intercom on Jobs-To-Be-Done

by Des Traynor

  • Why read?

    Customers are not interested in an interaction with you, your company, or even your product. Customers need to get a job done, and they will “hire” your product to do that job. Jobs-to-be-Done is more than just a framework or exercise, but a way of thinking about how you organise yourself around, and respond to, customer needs. This collection shares the best books on Jobs-to-be-Done, so you can create products that your customers will hire.

    73 pages, 2016

  • Information

    Disciplines

    Product Management

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  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.