Lovability
How to Build a Business That People Love and Be Happy Doing It
by Brian de Haaff
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Why read?
Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely like those products, you adore them.
272 pages, 2017
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Information
Disciplines
Product Management Design User Research
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The new PM Library is ready.
- Discover book recommendations by real people from the tech and startup world.
- Recommend your favourite books to others on the platform and on social media.
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About us
Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.