How to Nail Product Positioning So Customers Get It, Buy It, Love It.
by April Dunford
Talking about positioning sounds soooooo 90’s, but this doesn’t mean it’s less important today than it was back then. There’s a lot of confusion around the term. Isn’t positioning a product all about being there in the perfect moment at the perfect time? Short answer: no.
April Dunford in her Obviously Awesome shows us that what we need is to follow a 10 step process and put the outcomes of this into practice in order to achieve a suitable product-market fit. On her website you can also find a handful of templates to help you do that.
204 pages, Ambient Press 2019
Marketing Product Management Sales Startup Leadership
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