Talking about positioning sounds soooooo 90’s, but this doesn’t mean it’s less important today than it was back then. There’s a lot of confusion around the term. Isn’t positioning a product all about being there in the perfect moment at the perfect time? Short answer: no.
April Dunford in her Obviously Awesome shows us that what we need is to follow a 10 step process and put the outcomes of this into practice in order to achieve a suitable product-market fit. On her website you can also find a handful of templates to help you do that.
204 pages, Ambient Press 2019
Marketing Product Management Sales Startup Leadership
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