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Start with Why

Start with Why

How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

  • Why read?

    Simon Sinek shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

    256 pages, 2011

  • Information

    Disciplines

    Leadership Product Management Marketing

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