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The Jobs To Be Done Playbook

The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach

  • Why read?

    These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

    180 pages, 2020

  • Information

    Disciplines

    Product Management User Research Marketing

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