Clement Kao — Product Manager at Blend says: “Much of product management rests on the value proposition, which is essential “the bundle of benefits you’ll grant to the customer at some proposed cost.” Given that the viability of the value proposition isn’t knowable until you test it with customers, Cooper and Vlaskovits provide clear frameworks for how to test the value proposition. I found this book incredibly helpful in framing my approach to validating my value proposition hypotheses. By investing time upfront to understand the customer, you’ll save time later by ensuring that you don’t build the wrong product.”
224 pages, 2016
Product Management Startup
The new PM Library is ready.
- Discover book recommendations by real people from the tech and startup world.
- Recommend your favourite books to others on the platform and on social media.
About usReading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.