Clement Kao — Product Manager at Blend says: “Much of product management rests on the value proposition, which is essential “the bundle of benefits you’ll grant to the customer at some proposed cost.” Given that the viability of the value proposition isn’t knowable until you test it with customers, Cooper and Vlaskovits provide clear frameworks for how to test the value proposition. I found this book incredibly helpful in framing my approach to validating my value proposition hypotheses. By investing time upfront to understand the customer, you’ll save time later by ensuring that you don’t build the wrong product.”
224 pages, Wiley 2016
Product Management Startup
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