The Lean Entrepreneur

The Lean Entrepreneur

How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets

by Brant Cooper, Patrick Vlaskovits

  • Why read?

    Clement Kao — Product Manager at Blend says: “Much of product management rests on the value proposition, which is essential “the bundle of benefits you’ll grant to the customer at some proposed cost.” Given that the viability of the value proposition isn’t knowable until you test it with customers, Cooper and Vlaskovits provide clear frameworks for how to test the value proposition. I found this book incredibly helpful in framing my approach to validating my value proposition hypotheses. By investing time upfront to understand the customer, you’ll save time later by ensuring that you don’t build the wrong product.”

    224 pages, Wiley 2016

  • Information


    Product Management Startup



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