Books (594) Authors (701) Collections Analytics Business Coaching Design Engineering Leadership Marketing Product Management Project Management Sales Startup User Research
The Power of Experiments

The Power of Experiments

Decision Making in a Data-Driven World

by Michael Luca, Max H. Bazerman

  • Why read?

    Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

    232 pages, 2020

  • Information

    Disciplines

    Product Management Startup Analytics

  • The new PM Library is ready.

    Sign up here to be a part of the first social library for the tech and startup industry.
    • Discover book recommendations by real people from the tech and startup world.
    • Recommend your favourite books to others on the platform and on social media.
  • About us
    Reading is a fantastic way to learn. Books can take you into areas and places you’ve never been before, they can teach you from failures and successes, and they can tell you thrilling stories about people, products, and teams. With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers.
    We are a team of dedicated product people based in Barcelona, Berlin, London and Munich.