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The Search

The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

by John Battelle

  • Why read?

    The rise of Google is one of the most amazing stories. Google’s enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. This book explains the phenomenon.

    327 pages, 2006

  • Information

    Disciplines

    Business Startup

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