The Storyteller’s Secret
From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t
by Carmine Gallo
In The Storyteller’s Secret, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn’t it time you shared yours?
288 pages, St. Martin’s Griffina 2017
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