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Trustworthy Online Controlled Experiments

Trustworthy Online Controlled Experiments

Practical Guide to A/B Testing

by Ron Kohavi, Diane Tang, Ya Xu

  • Why read?

    Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions.

    288 pages, 2020

  • Information

    Disciplines

    Product Management Engineering Analytics

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