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Value Proposition Design

Value Proposition Design

How to Create Products and Services that Customers Want

by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith

  • Why read?

    Do you want to put in the market meaningful solutions for actual customer needs? Is your company struggling to involve the different parts required for generating outcomes that meet customer expectations? or are you just curious to learn more about building solid value props? This (together with the rest of Strategyzer books) is your answer!

    320 pages, 2014

  • Information

    Disciplines

    Product Management Startup Business

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