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Contagious

Contagious

Why Things Catch On

by Jonah Berger

  • Why read?

    What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

    256 pages, 2016

  • Information

    Disciplines

    Business Sales Marketing

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