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Predictably Irrational

Predictably Irrational

The Hidden Forces That Shape Our Decisions

by Dan Ariely

  • Why read?

    In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable — making us predictably irrational.

    400 pages, 2009

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